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Graphic Anti-Meth Ads Ineffective
Written by: Tom Jacobs, Thursday 11 December 2008 - 14:45 PM 
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Extremely graphic ads meant to discourage teens from using methamphetamines may be having the opposite effect, according to a study just published in the journal Prevention Science.
Anti-Smoking Ads Can Be Counterproductive
Written by: Tom Jacobs, Thursday 20 November 2008 - 11:24 AM 0 Comments
Fear is effective. So is disgust. But combining them is too much – at least when it comes to public service announcements aimed at getting people to stop smoking.
ROCK STAR! (Brought to You by HUGE ADVERTISER!)
Written by: Matt Palmquist, Tuesday 04 November 2008 - 11:55 AM 0 Comments
A Miller-McCune interview with Bethany Klein of the University of Leeds, who’s researching the increasingly close relationship between pop music and Madison Avenue.
Songs and Ads: Ten Infamous Examples
Written by: Matt Palmquist, Monday 03 November 2008 - 14:00 PM 0 Comments
Here's 10 examples of songs turned into ads, all influential, some successful.
Patent Office Asks Kids For Ideas
Written by: Barbara Hesselgrave, Friday 08 August 2008 - 16:24 PM 0 Comments
You don't see a lot of TV ads from the U.S. Patent and Trademark Office but you will. However, if you're over age 12, don't pay any attention.
Campaigns Edging Onto Prime TIme
Written by: William Yelles, Monday 09 June 2008 - 09:27 AM 0 Comments
Sen. John McCain and Sen. Barack Obama both appeared in taped messages on the Lifetime drama series Army Wives last night.
Affirming the Benefits of Negative Campaigning
Written by: Amy R. Ramos, Tuesday 18 March 2008 - 11:02 AM 0 Comments
Now that Hillary Clinton's "3 a.m. insistently ringing red phone" commercial has achieved political advertisement hall-of-fame status, political scientists John Geer and Ken Goldstein argue in a Los Angeles Times op-ed piece that negative campaign ads — far from being the scourge that most commentators make them out to be — energize…
Analysis of Super Bowl Ads
Written by: Mike Traphagen, Wednesday 06 February 2008 - 22:50 PM 0 Comments
Scientist Lisa Haverty boasts Budweiser’s mock wine and cheese party at the top of her list, which judges commercials on a cognitive scale.
Predicting Super Bowl Ad Winners
Written by: Mike Traphagen, Saturday 02 February 2008 - 00:12 AM 0 Comments
Cognitive scientist Lisa Haverty has developed a method to test the effectiveness of TV ads that run during the Super Bowl, judging them by measuring viewers’ brand recognition.
Lies and Campaign Advertising
Written by: Amy R. Ramos, Tuesday 29 January 2008 - 17:27 PM 0 Comments
Negative campaign ads are good for us. Despite our claims that we detest them, research shows we eat them up.
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- 1 Deep Throat Meets Data Mining
- 2 Doctor: Vets Need More Basic Training
- 3 Attacking Alzheimer’s with a…
- 4 Under Bush, Science Learned It…
- 5 The Man Who Bridges Troubled Waters
- 6 Brain Injuries Linked to Spirituality
- 7 America’s Mental Health (Care)…
- 8 The VA Brush-Off
- 9 Cautious Optimism for Obama’s…
- 10 Graphic Anti-Meth Ads Ineffective