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Analysis of Super Bowl Ads
Written by: Mike Traphagen, Wednesday 06 February 2008 - 22:50 PM 
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Scientist Lisa Haverty boasts Budweiser’s mock wine and cheese party at the top of her list, which judges commercials on a cognitive scale.
Predicting Super Bowl Ad Winners
Written by: Mike Traphagen, Saturday 02 February 2008 - 00:12 AM 0 Comments
Cognitive scientist Lisa Haverty has developed a method to test the effectiveness of TV ads that run during the Super Bowl, judging them by measuring viewers’ brand recognition.
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